About the Product

We build integrated Websites and enable Dealers to use them as their own

Porsche AG / PDiG (Product management and development)

Build, Integrate, Run, Host
Content & Support
Data Driven Marketing
API Integrated Services

Porsche Centers (Content manager)

Content owner
Individualize
Use & improve

Markets (Content provider, support & governance)

Rollout planning
National campaigns
Feature requests

Local Agencies (Optional support)

Can support dealers if required

Successes during MVP

- 35 modules available to create diversified content pages - Live Chat integrated - Integration of Google Street View so that visitors can discover our Porsche Centers virtually - Implementation of StoryStream for dealers to curate their Social Media content on the dealer website

Model Pages

With this feature, our dealers will be able to display model pages on their websites. We will provide a model page template for each model in the backend, which can be individualized by dealers and/or markets. That is, the content can be translated from English into local language, the order of modules can be changed simply by dragging, and images can be adapted to fit local needs.

Inventory Integration (OMP)

A key promise of DWaaS is to integrate with services and features from the Digital Product Organization. With this feature, we would like to display vehicle inventory from the Porsche Finder directly on the dealer website. So the user no longer has to switch between different applications. For our dealers, this means a higher chance of conversion.

Integration of Brand Content

We would like to provide appealing stories from the Porsche Content Hub on DWaaS. Our dealers will have the chance to go through a list of articles in the backend and decide which ones to display on their website. In doing so, they can enrich their website with emotional stories and only have to spend a very small amount of work on this.

Discover the Porsche Content Hub

Send Forms to C@P

Currently form data is sent to our dealers via email. With this feature, we would like to automate the process and send the data directly to C@P using the new C@P API.

Video Chat

Our Live Chat provider Userlike plans to integrate a video chat functionality into their live chat. We would like to enable this feature for DWaaS so that our dealers can answer questions in the chat via video. The sales rep also has the chance to show special features or design characteristics directly on the vehicle.